analysis

Matchback Analysis

Measuring efficacy is simplified and doesn’t require tracking codes, cookies, call tracking, conversion pixels, etc. Our match-back analysis is available for our house-to-house IP Targeting and provides a real ROI calculation to customers.

Words like “hope” and “guess” should never be a part of your advertising analysis.  To conduct a match-back, you provide a list of actions that occurred during the campaign period and we match it against the target list, providing a list of actions that were a direct result of our campaign.

Being able to prove your Return on Investment (ROI) is a huge advantage, one that is either missing or overly complicated in most contemporary online marketing tools.  We put the information you need in your hands.