Out of Home Networking
Out of Home Networking combines accurate ad targeting with direct-measured attribution in ways never before possible.
Mobile is at the epicenter of changes in the advertising industry. Until now, companies offering out-of-home advertising haven’t been able to deliver the audience targeting and measurement capabilities of other digital channels. The Out of Home network leverages new mobile technologies to measure audience, serve ads and report performance in real time.
Audience-addressable advertising technology delivers ads based on the consumer’s actual attributes rather than using content or location as a proxy. Our top-tier partners provide backend mobile data systems that anonymously map consumers’ mobile phones back to their households so that we can attach extensive of offline data to their phone ID. Based on this knowledge we can deliver audience-addressable ads to their mobile phone or out-of-home screens through our ad inventory partner networks whenever the phone pops up on our radar.
The same mobile data system which allows for us to accurately associate household- and individual- level attributes to mobile devices also allows us to accurately measure which one of those devices show up in Points of Interest, such as a retail store.
Most of our Out of Home Networking partners support full-motion video presented in full-screen or dominant screen positions. We cover a range of out-of-home environments including in- room hotel TV ad inserts; mobile, tablet, notebook screens; and traditional public-space digital signage screens. Because most of our screens are not consumer-controlled we deliver nearly 100% viewability with no bots.