Welcome Mat allows you to target people who are moving or have just moved into their new home with online banner and video ads, in almost real time on their laptop, smartphone, and tablet devices.
Every month, 1.8 million people nationwide buy, sell, or move into a new home. Each new mover spends approximately $8,700 in the four weeks surrounding their move, making New Movers a $200 billion industry. And because the lack of technology, there hasn’t been any ability to engage these people online. Until now.
By partnering with leaders who are creating the world’s most hyper-targeted system for reaching people who are planning to move or who have moved, SocialWorks has, for the first time ever, opened a whole new advertising universe for advertisers. Our targeting technology instantly knows which homes are considered “New Movers” and automatically places your ads on their computers. The best of all? It’s all programmatic, you don’t need lists, addresses, or information – it’s all built in for you.