Arena is based on the IP mapping technology we use for IP Targeting, but targets venues, not households.

Now you can select locations where your audience gather: college campuses, hotels, trade shows, conventions, airports, military bases, and more. Then we map the IP addresses of these locations and serve targeted digital ads on websites visitors view while at the chosen venue. This is accomplished by analyzing billions of pieces of data (transit, transactional, and offline data), which determines the IP addresses.