For years, advertisers have loved the ability to target direct mail to specially tailored audiences. Our Digital Direct program takes the traditional direct mail strategy and applies it to the online world.
Advertisers have long dreamed of online marketing that can scale a tar-get all the way down to the individual household or building. Now they can. When we say we can target a specific address, we mean it. We match an IP at a 95% or greater confidence level.
While most other online marketing tools use online cookie data, we partner with industry leaders on the cutting edge in order to use offline data, which is verified and drastically reduces the potential of non-human bot traffic. We’ve fused direct mail with digital advertising. We’re like a digital postman for an online world.